[R319.Ebook] PDF Ebook Learning Google AdWords and Google Analytics, by Benjamin Mangold

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Learning Google AdWords and Google Analytics is going to launch and advance thousands of successful careers in digital advertising and digital analytics around the world. Learn from an expert who designs and presents hundreds of courses, including courses for Google.

Internationally recognised educator, digital course designer, consultant and conference speaker, Benjamin Mangold, shares his passion, experience and knowledge of real life campaigns and customers. Learn from an expert who cares and knows how to share.

• Sales Rank: #71073 in Books
• Published on: 2015-09-08
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.09" w x 7.50" l, 1.80 pounds
• Binding: Paperback
• 480 pages

Review
"This book is a comprehensive and deep explanation of how to get the most out of your online advertising."

Daniel Waisberg, Analytics Advocate, Google

"Practical, definitive and straightforward, Learning Google AdWords and Google Analytics delivers on the promise of its title and puts you in a position to take on this whole new world of marketing."

Jim Sterne, Founder, eMetrics Summit and Board Chair, Digital Analytics Association

From the Back Cover
Master Google AdWords and Google Analytics to run successful digital campaigns

Written by Google expert, Benjamin Mangold, this is the 'go to' book for individuals and organizations wanting to get the most out of their digital marketing campaigns. Learning Google AdWords and Google Analytics covers both fundamental Google AdWords and Google Analytics topics, as well as more detailed technical set up for more experienced users. It includes best-practice tips, walkthroughs of account set up, and advanced configuration options.

Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including:

• Techniques and tips for using Google AdWords and Google Analytics
• Creating, managing and optimizing search and display campaigns
• Using digital analytics to measure and improve your website and marketing

About the Author
Benjamin Mangold is Co-Founder and CEO at Loves Data. He works closely with and is highly regarded by Google's teams globally. He is a Google AdWords and Google Analytics certified expert and passionate advocate of Google products. He divides his time between consulting, blogging, designing and presenting courses, and speaker engagements in Australia, Asia, North America and Europe.

Most helpful customer reviews

4 of 5 people found the following review helpful.
Amazing resource for AdWords and Analytics
By nikhil
Free flowing and simple writing style makes it fun to read. Even after working for several years in Google AdWords and Analytics I couldn't stop myself from finishing the book in one seating and then coming back again to look at specific references. In ever changing space of AdWords and Analytics I think this book will never be out dated because it focuses understanding very basics of systems financially, technically and logically.

3 of 4 people found the following review helpful.
Great resource for users of all experience levels
By Marty Stanowich
Whether you're a novice, an expert, or somewhere in between, this book is an invaluable guide to using Google Analytics and AdWords. It provides plenty of actionable tips and "how to" information. I use it as a reference guide, and it's quickly become a staple of my daily toolkit.

Benjamin Mangold has distilled the most important features of two great products, assembled them in an easy to find format, ands provided plenty of links to outside knowledge sources throughout the publication.

4 of 6 people found the following review helpful.
Not for professional, but very good for starters
By Amazon Customer
In this book you can find lots of information, but most of it useful for new guys in AdWords or Analytics. I am working with Google AdWords and Analytics 4 years so this book is not very good, but still i found some new information and tips. Recommending this book for Google AdWords and Analytics starters or middle level specialist.

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[S292.Ebook] Ebook The Bikini Body 28-Day Healthy Eating & Lifestyle Guide: 200 Recipes and Weekly Menus to Kick Start Your Journey, by Kayla Itsines

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• Sales Rank: #12215 in Books
• Published on: 2016-12-27
• Released on: 2016-12-27
• Original language: English
• Dimensions: .0" h x .0" w x .0" l, .0 pounds
• Binding: Hardcover
• 400 pages

About the Author
KAYLA ITSINES is a personal trainer with over 13 million social media followers. The ”BBG” has grown into a phenomenon, with women all over the world following her workout and diet plan. Kayla lives in Adelaide, Australia with her partner Tobi Pearce and her Siberian Huskies Ace and TJ.

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[S394.Ebook] Ebook Free The MBA Bubble : Why Getting an MBA Degree Is a Bad Idea, by Mariana Zanetti

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Author Mariana Zanetti pens an eye-opening expose into the world of higher business education that will appeal to all those who have, or are contemplating getting, their master's of business administration (MBA) degree. The MBA Bubble is nothing short of revolutionary in a world where young professionals are increasingly encouraged to mortgage their futures for little return. After earning her MBA from one of the world's top business schools, Zanetti embarked on a successful international marketing career, meeting all of her professional goals and more. Yet she admits in The MBA Bubble that choosing to pursue this particular degree was one of the worst mistakes of her entire career. In her straightforward and honest prose, Zanetti reveals the truth about the role of MBAs in today's world. Created one hundred years ago for an age that no longer exists, these degrees have become ruinous investments for the hoards of young professionals who have been convinced by business schools that they are necessary. Zanetti explains that, despite the common belief, MBAs do not actually enhance salaries and discusses the deceit behind business schools' marketing tactics, including their manipulation of rankings and statistics. In addition to the presentation of exhaustive research, Zanetti demonstrates how to meet one's professional goals without plummeting into massive debt. She teaches readers how to think critically and challenge the faulty mental models that most people accept without question. The MBA Bubble is a must read for all those who have, or are considering, a higher business education degree. Armed with facts and alternative resources, readers will walk away from Zanetti's book with a new found understanding of the way business schools really work.

• Sales Rank: #607254 in eBooks
• Published on: 2013-11-06
• Released on: 2013-11-06
• Format: Kindle eBook

About the Author
Mariana Zanetti earned her MBA degree from one of Europe's top business schools and has over twelve years of international marketing experience working for global companies such as Shell and Saint Gobain. After having held management and strategic positions in three different countries, Zanetti left the corporate to start an independent career, allowing her for the first time to expose the truth about higher business education in her book, The MBA Bubble.

Most helpful customer reviews

9 of 10 people found the following review helpful.
You absolutely must read this book before even start applying for an MBA
By Matt Stevens
This book is a must for anyone contemplating an MBA. The book's arguments are supported by undeniable facts. I have an MBA myself and I must confess that I don't believe the degree has had any significant impact in my career, and I agree with most of the book's arguments. This is not just an "anti-MBA" book but a realistic, documented and well researched analysis of what is waiting for you after graduation. You will find in it the detailed information nobody tells you in order to make an informed decision about pursuing an MBA degree.

10 of 12 people found the following review helpful.
I changed my mind about MBA programs
By v
I was interested in an MBA myself not so long ago and I have even considered top-tier Business Schools. After discovering Mariana Zanetti's testimony and her arguments, I've realized it would be wiser to invest the same amount of money elsewhere to get a real Return On Investment (ROI), train myself with books such as Josh Kaufman's Personal MBA and also study online with free courses available on COURSERA website.
There are too many MBAs today, so the MBA value is really devalued.

5 of 6 people found the following review helpful.
MBA Bubble might burst soon
By Graduate Student
This is a great book because it challenges "conventional wisdom" surrounding the MBA experience in terms of what somebody would expect. People attend business school for their MBA's to accelerate their careers because they believe two years of business theory of C-level executives can help them become one of them afterwards. The sad truth is that there are only a few thousand or so CEO's in the world and the MBA is no guarantee for a CEO, COO, CFO, CMO, CTO, CPO, etc.... An MBA however, is a great motivator as one meets many C-level folks and can speak to them in an informal classroom setting. However, keep in mind, C-level folks can talk in their sleep and the leadership and vision aspect of executive management takes a lifetime to develop.

For the MBA, the costs of attendance have gone up faster than MBA salaries post-MBA, which should tell most people that unless A. they get a great return early in their careers or want to increase their earning power through consulting/ibanking/PE/VC/HF, it is very hard to make the MBA financial numbers work in one's favor.
B. they take the MBA education seriously enough to actually learn something and apply that knowledge to startup or Hourly Nerd type consulting projects, it is hard to justify an 100K+ vacation for two years while other potential competitors for C-level positions have 2 years of specialized functional/industry experience that can beat the general management skillset easily.

Business Schools right now can afford to keep raising tuition because the perceived benefits of an MBA is increasing the demand for an MBA while the supply of MBA's is almost constant. In economic terms, when you have increased demand of MBA's by potential students, prices will go up. At top business schools, they know they can charge ridiculous amounts and still have similar levels of enrollment. Only when the demand peaks at a certain price and go down will business schools seriously cut tuition.

As far as employers go, their demand for an MBA hire stays almost constant while the supply of newly minted MBA's is increasing..... This is why MBA salaries have stayed about the same or will go down over time because there are too many MBA's and not enough MBA suitable jobs. With technological and education disruption making MBA courses, case studies, and simulations very easily accessible, almost any can gain MBA class knowledge pennies on the thousands of dollars. While I really enjoyed my MBA experience at a top U.S business school, it is important to hold schools accountable when the worst happens (and it could).

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[S207.Ebook] Ebook The Emperor's Clothes Cost Twenty Dollars, by Lloyd Darland

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In The Emperor's Clothes, Darland explains how the Federal Reserve works to steal your money through inflation, and he describes the fraud and illegalities of the Federal tax system. He uses easy-to-understand analogies, simple language and a little bit of history to make his case that the U.S. government has committed what he calls megafraud ob the American people.

• Sales Rank: #1309689 in Books
• Published on: 2011
• Binding: Paperback
• 80 pages

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4 of 6 people found the following review helpful.
Inflation 101
By William B. Duling
I enjoyed the book very much. It was clearly written and to-the-point. The explanation of inflation was clear and the call to action was loud. Although the book is now nearly 40-years old it is still timely. Mr. Darland should have included documentation and sources as it would have given the book greater gravity. Also, he attributed Edmund Burke's quote "All that is necessary for evil to triumph ..." incorrectly to Abraham Lincoln.
I certainly do recommend it.

1 of 3 people found the following review helpful.
Worth about as much as the Emperor's clothes!
By Amazon Customer
Interesting little book! Might or might not be worth the price if you already understand
the skulldudgery going on with the Fed. Very simplistic and well written.

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